ImageBloom Launches Patient Recruitment Marketplace for Clinical Trials
ImageBloom, Inc., a provider of clinical trial support services, has launched the Patient Recruitment Marketplace, a platform designed to address one of the most persistent challenges in clinical research: recruiting qualified participants. The marketplace offers a variety of customizable marketing tools aimed at simplifying the recruitment process for clinical research sites. These include ready-to-use assets such as study kits, flyers, posters, and digital media graphics, which are designed to help research teams engage potential participants more effectively.
The platform’s main selling point, according to ImageBloom CEO Brandy Korman, is its ability to streamline recruitment efforts by equipping sites with a comprehensive library of materials, thereby allowing research teams to focus more on the research itself. "The Patient Recruitment Marketplace is a game-changer for the industry,” Korman stated, emphasizing how it provides teams with everything needed to quickly launch targeted recruitment campaigns.
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In an industry where delays in patient recruitment can slow down clinical trials, the platform aims to shorten these timelines by offering customizable solutions that can be tailored to the specific needs of a study. The marketplace provides tools for both digital and physical recruitment campaigns, with customizable flyers and posters for on-site distribution, alongside digital assets for social media and online outreach. This blend of traditional and modern marketing techniques could help research sites improve their outreach to potential trial participants across different platforms.
Additionally, the marketplace gives research teams access to the latest recruitment strategies and trends, potentially helping them stay competitive in an increasingly challenging clinical research environment. In-house design and branding support are also part of the package, allowing clinical sites to maintain a cohesive message across their recruitment materials.
Image credit: Tippapatt, iStock
Topics: Clinical Trials
